Forehand, backhand, serve.....repeat. I've sat next to many photographers at major tennis events who shoot just that. But tennis can be one of the most creative and impactful sports to photograph. It doesn't always happen how you think it might but mixing shadows, light, emotion and colour it's often hard to go wrong.......unless you live by the first four words of this blog.
My diary was full again last month with Nike being the first on the phone to make the bookings. They'd been busy organising a week long FootballX event in the heart of London, building a 2 aside pitch on the middle floor of their NikeTown store in Oxford Circus and with their women's 10K run fast approaching we've been working together to capture many of the promotions they've arranged for their social media channels.
I was commissioned by Getty Images for all Nike events.
On April 24th Nike launched the all black Nike 2015 Football Boots Collection, the new Nike Academy Pack and I was asked to produce a set of images for their social media outlet.
The brief was to keep the images dark and to bring out the detail of the boots so spotlights were the obvious way to go. After setting up a mini studio in the changing rooms at St.George's Park I headed outside with The Academy team to put them through their paces for the first time.
The Nike Academy
I've worked with the team at The National Football Centre for the past couple years and to have a boot named in their honour shows just what a magnificent programme it is being run up in Burton.
It seems strange to me that the whole team were surprised to see a completely black boot! Showing my age I suppose but I must say, it looked fantastic to have a football pitch without a hint of luminous green, sparkly puce or mango adorning the pristine turf of St George's Park.
Once again, the hits which Nike and The Academy have received through, Twitter, Instagram and Facebook have been astronomical and I'm extremely proud to have been part of such a huge launch for their global brand.
Commissioned by Getty Images